Download E-books Branded Women in U.S. Television: When People Become Corporations (Critical Studies in Television) PDF
By Peter Bjelskou
Branded girls in U.S. Television examines how The actual Housewives of recent York City, Martha Stewart, and different lady marketers create branded televised models of the long-lasting U.S. housewife. utilizing their tv presence to set up and advertise their very own product strains, together with jewellery, cookware, garments, and skin care, they develop into the first actual representations of those manufacturers. whereas their companies are severe and heavily profitable, specifically fact tv permits a definite representational flexibility that permits members to create campy and infrequently tongue-in-cheek personas. Peter Bjelskou explores their leading edge branding thoughts, particularly the advanced relationships among their entrepreneurial endeavors and their actual our bodies, attires, tastes, and private histories. in general those branded ladies communicate volumes approximately their contemporaneous political environments, and this ebook illustrates how they, and plenty of different ladies in U.S. tv background, are indicative of bigger societal developments and structures.