Download E-books Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc. PDF
By Gary Erickson
In April of 2000, Gary Erickson became down a $120 million supply to shop for his thriving corporation. this present day, rather than taking it effortless for the remainder of his lifestyles and having fun with a sumptuous retirement, he is operating more durable than ever. Why could any sane individual go up the monetary chance of a life-time?
Raising the Bar tells the fantastic tale of Clif Bar's Gary Erickson and exhibits that a few issues are extra very important than funds. Gary Erickson and coauthor Lois Lorentzen inform the weird and encouraging tale approximately following your ardour, the liberty to create, maintaining a enterprise over the lengthy haul, and dwelling responsibly on your group and on this planet. Raising the Bar chronicles Clif Bar's ascent from a selfmade power bar to a $100 million phenomenon with an expected 35 million shoppers, and an organization hailed via Inc. journal as one of many fastest-growing deepest businesses within the U.S. 4 years in a row. The ebook is full of compelling own tales from Erickson's life-trekking within the Himalayan mountains, using his bicycle over roadless ecu mountain passes, mountain climbing within the Sierra Nevada range--as thought for his philosophy of commercial. through the publication, Erickson--a aggressive bike owner, jazz musician, global traveller, mountain climber, barren region advisor, and entrepreneur--convinces us that maintaining one's staff, group, and atmosphere is nice business.
If you're a supervisor, govt, enterprise proprietor, or board member, Raising the Bar is your individual advisor to company integrity. while you're a activities fanatic, environmentalist, experience lover, intrigued by means of a special company tradition, or simply attracted to an excellent tale, Raising the Bar is for you.
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Extra info for Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc.
Severing those ties rate us with reference to $2 million at a time while our annual revenues have been simply over $2 million. i would like to motivate marketers to take advantage of felony assistance from day one. through the years I’ve identified many of us beginning new businesses who shied clear of hiring an legal professional simply because they proposal that they couldn’t come up with the money for the costs. i do know from unhappy event that one three-hour assembly can prevent 1000000 money down the line. I’ve come to depend upon criminal counsel and belief it. using THE WAVE Wow—what a experience. This amazingly passionate, iconoclastic corporation. the main to Clif Bar’s luck to date is its spirit. it's a spirit that’s fueled through an idealism that's followed through each new member of this ever-expanding relatives. —Clif Bar worker within the fall of 1994 we introduced distribution in-house. Now Lisa, our staff, and that i have been doing every little thing, actually. There wasn’t any point of the company that we didn’t contact. inside of any given twenty-four-hour interval i'd be constructing a brand new Clif Bar taste or sweeping the flooring (or both). This enterprise version differs quite a lot from the version utilized by new businesses that commence with enterprise capital investment. We needed to do every thing ourselves; and they have the luxurious of beginning with a whole employees. “I went down there and it was once only a tiny little warehouse bay with one small place of work house. Gary didn’t have a spot for me. He passed me a stack of papers to get geared up. i really took them domestic to paintings on simply because there has been no desktop for me. while the second one bay opened, I arrange a table there, actually within the warehouse. i started in November so i began to supply product to iciness activities occasions. i might name up a promoter for a cross-country ski race and say, ‘Hey, we now have this Clif Bar, this typical power bar. it's a significant product. we want to donate product in your race and get it out to the athletes. maybe you may publish a banner or whatever for us on the race. ’ (We despatched out nylon banners to occasions and requested humans to ship them again simply because we basically had six. ) they might say, ‘Huh? Why are you attempting to supply me this product? ’ i'd need to beg them to take the product simply because that they had by no means heard of it and didn’t comprehend what it used to be. after which the forklift could cross in the back of me and it was once genuine echoey and the man at the different finish might say, ‘It feels like you're in a warehouse or whatever. ’ and that i may say, ‘Well, i'm in a warehouse. ’ evidently the already doubtful proposition now sounded even dicier. He hasn't ever heard of this product. it's a small corporation. a few man is asking him from a loud warehouse. And he's considering, ‘What is that this? ’ So i actually needed to push to get the product into these occasions. ultimately it occurred. It used to be strictly a grassroots, seat-of-the-pants athlete and occasion sponsorship attempt. It went from that stack of papers to an equipped grassroots advertising software. It used to be particularly small time yet we have been enthusiastic about it. ” —Paul Mckenzie, Director of Luna Chix, previously Director of selling and inventive providers We relied on grassroots advertising, and that i desired to crank up this part of the enterprise.